(PRESS RELEASE) FORT WORTH, TX– Alcon is inviting people to play with their eye color as part of the AIR OPTIX COLORS contact lenses sweepstakes for a chance to go backstage at the New York Fashion Week: The Shows. Entering is simple: wear or virtually try on one of 12 colors in the Alcon AIR OPTIX COLORS portfolio and upload a public photo of your look to Instagram. The sweepstakes, which runs through December 11, 2018, highlights the newly launched Gemstone Collection of contact lenses – a trio of colors including Amethyst, True Sapphire and Turquoise.
“AIR OPTIX COLORS contact lenses offer a great option to enhance eye color and express yourself in new ways, whether or not you need vision correction,” said Sergio Duplan, North America Region president, Alcon. “This sweepstakes is a creative way to open our audience’s eyes to exploring new looks and sharing them through social media, for the opportunity to win a VIP experience at the premier New York fashion event of the year.”
Simply follow these easy steps for a chance to be Alcon’s guest, with VIP lounge access before a runway show as well as a backstage tour to witness the behind-the-scenes excitement, during New York Fashion Week: The Shows:
- Follow @AIROPTIXCOLORS on Instagram
- Snap a photo wearing your favorite AIR OPTIX COLORS contact lenses – whether you’re already an AIR OPTIX COLORS contact lens wearer, getting fitted for the first time at your eye doctor’s office or trying them on virtually at the AIR OPTIX COLORS Color Studio
- Post your public photo on Instagram with the hashtags #Sweepstakes and #ReadyToPlay
Alcon has enlisted the help of two fashion-forward social media influencers, Laura Sanchez and Raye Boyce, to showcase their own favorite AIR OPTIX COLORS looks, and help spread the word about the AIR OPTIX COLORS sweepstakes to aspiring fashionistas from coast to coast. Both Laura and Raye have a passion for beauty, color and fashion, and will encourage their fans throughout the sweepstakes period to get up close and personal with the full palette of 12 AIR OPTIX COLORS contact lens options including True Sapphire, Amethyst, Turquoise, Gray, Blue, Green, Pure Hazel, Brown, Sterling Gray, Brilliant Blue, Gemstone Green and Honey.
“I love to play with my eye color and the new AIR OPTIX COLORS Gemstone Collection is the perfect complement to cozy fall outfits, bold makeup looks and playful hair styles,” said Laura Sanchez, popular YouTube personality and social media beauty influencer. “And this fall, pairing any of Alcon’s AIR OPTIX COLORS contact lens colors with your look, and sharing your look on Instagram, could be your ticket to win an experience of a lifetime. Whether you already wear AIR OPTIX COLORS contact lenses, need to set up an appointment with your eye doctor for a fitting or want to try them on virtually, don’t miss out on an opportunity to play with your eye color and celebrate style at New York Fashion Week: The Shows next year!”
Laura will also be teaming up with AIR OPTIX COLORS at SEPHORiA, an experience curated by beauty brand powerhouse Sephora in Los Angeles where attendees can interact with beauty brands and influencers under one roof. Attendees can try-on a pair of AIR OPTIX COLORS contact lenses, snap a selfie onsite and share on Instagram with the official hashtags for a chance to win a VIP trip to New York Fashion Week: The Shows.
Alcon AIR OPTIX COLORS contact lenses are available with a prescription from an eye doctor. These contact lenses are a monthly-replacement, daily-wear lens made with exclusive SmartShield Technology to help protect the lens from irritating deposits for consistent comfort, plus breathability for healthy looking eyes. People interested in entering the sweepstakes by enhancing their eye color can visit www.airoptixcolors.com to find an eye doctor for a fitting and a free trial* of AIR OPTIX COLORS contact lenses.
Visit www.facebook.com/airoptixcolors to see the complete details and Official Rules for the sweepstakes. Mark your calendars as Alcon plans to announce the sweepstakes winner at the end of December 2018 on AIR OPTIX COLORS Facebook and Instagramchannels.
*Eye exam may be required before contact lens trial. Professional fees may apply. One pair of non-corrective AIR OPTIX COLORS contact lenses will be provided for wear in-office only. Offer available at participating offices.