Don’t worry, you’re not supposed to instinctively understand this stuff. That’s what advisors — Like us! — are for.
From tree-trunk frame displays to a preserved kegerator, Carytown Optical proves that warmth, education and independence never go out of style.
From capturing contact lens sales to sharing playlists, these practices are finding clever uses for a simple square.
This fresh slate of companies and initiatives are putting their best foot forward to reduce the optical industry’s environmental impact for the long term.
While some of the responses are an amusing pipe dream, others could be implemented tomorrow!
Myoptic’s dedicated wedding fitting service gives brides, grooms, and wedding parties a personalized way to choose frames that feel intentional and worthy of the occasion.
Advice for what to focus on now, one more reason ice cream is awesome, and how small compound changes can lead to 10% growth.
And while many of you find it fulfilling and a worthwhile pursuit, others have not found it to provide the benefit you’d hope. We share what’s...
They’re high-performing opticians with no commission incentive to compete—yet the hostility is visible. What should leadership try next? Our readers weighed in.
Including celebrating geeks and fostering a little creative aerial competition.
Like adding 5 minutes of calm to your team meetings and showing mom’s a little appreciation.
Including how to move the needle without coming off as a nag.
Staff-created content is driving attention—but interfering with patient flow and professionalism. How should this practice respond? Our readers weighed in.
Fresh ideas on leadership, creativity, sales, and communication — from building buy-in to making second-pair conversations feel natural.
There is power in a series of simple, low-cost process upgrades you can repeat every day.
They’re part of how practices are run, with an eye on saving time while increasing efficiency.
Pay smart — we’ll tell you how — and keep your cash working for your business.
Like why company culture shouldn’t be all your responsibility and how to get staff buy in.
LookMobile lets office workers upgrade their eyewear without clocking out.
The remainder consider the optical profession merely a conduit for what they really love … and a couple of you really hate the term ECP altogether.
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