Center for the Partially Sighted, Culver City, CA BEST OF THE BEST: Pioneering organization helps patients with diabetes slow their vision loss and maintain their precious...
Nine key dates that eyecare professionals should be thinking about in the coming months. MARCH 17 / Since your clients are already sporting green clothes, chugging...
Keith Ferrazzi, author of Never Eat Alone, probably didn’t send you a Christmas card last year. He concentrates his energies on birthdays. Why? Many businesses send...
Manager’s To-Do List: March/April 2014 Published in the March/April 2014 issue Week 1 | MAR. 10-14 MARKETING Put together a selection of fun green frames and...
Editor’s Note: “Real Deal” is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be...
If you have a suggestion box all the time, the novelty will wear off, and no one will contribute. Instead, keep your suggestion box out for...
Local roots, global flair show spirit.
Don’t Just Fit, Outfit More and more these days, the eyewear completes the outfit. You should do whatever you can to encourage this attitude, as it...
JANUARY 15 Arthur “The Fonz” Fonzarelli of Happy Days (which launched on this day in 1974) was the coolest character on TV, with the ability to...
Wilson Eye Center, Valdosta, GA BEST OF THE BEST: Georgia practice provides super customer service (while smartly branding itself) through its free local contact lens delivery...
Is this your first time visiting our store?* Have your salespeople ask this question when encountering a new face. If the answer is yes, follow with,...
LOCATION / COLUMBUS, OH BY JULIE FANSELOW Think of Barbi Tuckerman as a tour guide for adventurous eyewear buyers. She grew up in the optical business,...
When she worked in an optical store while still in high school, eyecare ranked far down on the list of concerns in Crystal Behrendt’s teenage mind....
Week 1 | JAN. 13-17 SALES: Training session: Encourage a collector’s approach to eyewear. MARKETING: Set long-term business goals and break them down into quarterly, monthly,...
WEEK 1 | Week 1 | SEPT. 2-6 SALES Training session: patient handoffs. MARKETING Schools are opening. Good time to promote your selection of funky plano...
New arrival supplies low-key cool.
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