Connect with us

Business & Practice Management

Get Unstuck, Book Early and More Tips for May

An explanation for ‘fee rage’ and why fundamental beats instrumental every time.




Get Unstuck, Book Early and More Tips for May


Have you ever wondered why you get so outraged at bank fees or even mini-bar prices? Sure, it’s a rip-off, but it’s only a couple of bucks. The reason is that the brain’s insula cortex, which is normally triggered by foul odors (and pain), has been activated and we literally feel disgusted by “unfair” transactions, writes William Poundstone in his book Priceless: The Myth of Fair Value. The flip side is that bargains make us feel good about ourselves. Even the most useless junk in the world is appealing if the price feels like a steal.


Feeling stuck is surprisingly common, whether we hit roadblocks at work, in our relationships, or creative or athletic plateaus. To get unstuck, says NYU marketing professor Adam Alter, author of Anatomy of a Breakthrough: How to Get Unstuck When it Matters Most, spend a few minutes “pouring out” your bad ideas by writing, composing, drawing, or otherwise generating content that’s actively “bad.” That can nudge you beyond the inertia that comes from inaction, and free mental space for more valuable insights to follow, he says.

SALESMemorize Prices

Take a few minutes each day to commit the prices of a certain number of items on your displays and frame boards to memory. According to sales trainer Harry Friedman, the benefits of instant price recall are manifold and include allowing you to quickly show products in a customer’s price range, improved credibility and efficiency, and heightened security.



Put a smile on your face the moment you wake up. “It tricks the brain into thinking: ooh, I feel quite good about today! It’s such a simple thing and it really works,” says Gaby Roslin, TV and radio presenter and author of Spread The Joy.

MANAGEMENTTarget Delight

One of the most passionately held beliefs of many business owners is that the key to success is exceeding customers’ expectations and delighting them whenever possible. But it’s a myth, says John Goodman, vice chairman of research company TARP Worldwide. A far better policy is to aim to delight customers only when the cost is reasonable and the payoff significant. “Many labor-intensive heroics will only result in a 12% to 14% increase in customers who will definitely recommend a company,” Goodman told Quirk’s marketing newsletter. In contrast, other less labor-intensive actions, such as a friendly 90-second conversation that creates an emotional connection or a hint on how to avoid a problem, will result in two or three times more customers becoming advocates, he says.


With the presidential campaign heating up and a record-breaking $16 billion estimated to be spent on political messages across all media this year you may be well advised to book your advertising for the whole year in order to get decent rates, recommend the marketing mavens at Search Influence. While political advertisers mostly rely on local broadcast TV, their ad spending growth is moving toward digital channels, “with politicians utilizing every medium at their fingertips, from paid search to display,” they note.

CHOICESFundamental Beats Instrumental

Make decisions for fundamental reasons — take a course or join a club because it sounds interesting — rather than for instrumental reasons — because of how that course or club will look on your resume or website. Why? It’s more fun. And it’s also smarter. Instrumental reasons rarely work! “Lots of evidence suggests that people powered by intrinsic motives achieve the most,” says business author Dan Pink in his Pinkcast newsletter.

EMAILIt’s All About the Subject Line

The more you think about it, the more it makes sense — spend as much time crafting the subject line of an email as the message itself because the subject line is usually the only thing most people read. That means being descriptive of the contents rather than clever, keeping it short, provoking people’s curiosity and — seeing as you’re going to be investing the time — doing some A/B testing, says ChimpMail.




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular