From grabbing patients’ attention on the web and in the streets to a fun add-on accessory and systems for better inventory management.
Including how to combat consumer marketing fatigue and where the $64.3 billion U.S. optical market is growing and contracting.
And there may just be a bonus tip in there for good measure!
Including an argument for leaning into your small business authenticity and a clever way to vet the character of a potential hire.
Keeping your services in front of potential patients and providing personalized follow-ups can increase your chances of converting interest into appointments.
An explanation for ‘fee rage’ and why fundamental beats instrumental every time.
How you use AI in your optometry business will depend on your needs, but we’ve got five areas where the use of AI could be implemented...
The dos and don’ts to maximize this powerful and cost-effective tool.
Including the difference between taking inspiration from and copying a website design you love and how to build an employee incentive plan.
Including spotting a bizarre new crime trend and the importance of planning your vacations now.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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