Why Creating Brand Ambassadors Among Your Staff Is The Most Authentic Form of Sales

4 days ago

And how they allow for your optical to utilize the power of referrals to transform the sales process.

Southern College of Optometry Recognizes Three Young Alumni With Private Practice Awards

5 days ago

Discover SCO alumni's excellence in private optometry practice with the Hayes Center for Practice Excellence Award.

Most Retail Workers Feel Unsafe: Survey

5 days ago

As a result, employers advised to be proactive in dealing with such concerns.

How Celebrating Birthdays, Anniversaries and Milestones Builds Culture

5 days ago

It might seem like you’re going above and beyond but birthdays and anniversaries mean something to most of us.

If You Don’t Know Where You Are Going, How Will You Get There?

5 days ago

A 4-step plan for answering a fundamental question and to get to where you want to go.

How to Use Google Ads to Promote Your Eyecare Business

5 days ago

Google Ads stands out for its efficiency, targeting capabilities, and measurable results. Implementing them could serve as the linchpin in…

How to Best Milk a Milestone and More of Your Questions Answered

5 days ago

Plus, what to do with an underperforming star recruit.

Become a Sunwear Broken Record and More To Dos to Keep Your July Productive

5 days ago

Including a fun staff spiff idea and teaching your kids first hand why what you do is so valuable.

Dust off Those Old Jokes and More Calendar Dates for July

5 days ago

But just so we’re clear, don’t laugh off the possibility of serious eye injuries from fire works or the marketing…

Here’s How Independent Eyecare Can Win the OD Recruitment Game

5 days ago

INVISION’s strategies for standing out in a crowded market and attracting optometric talent.

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