(PRESS RELEASE) The American Optometric Association (AOA) has designated Sept. 16-20, 2019 as Paraoptometric Week. Now in its 17th year, the week is the only formal observance in the nation specifically intended to honor optometric practice staff for their dedication to the patients they serve and to the profession of optometry.
Paraoptometrics are key members of the eyecare delivery team in optometric offices all across the country. Their role is even more critical to providing the best patient care possible in today’s healthcare environment.
New Jersey paraoptometric Linda Rodgriguez, CPO, summarized the important role of staff for a successful practice by stating, “As demand for eyecare services continues to grow, paraoptometrics will continue to be a vital part of the eyecare team. A well-trained optometric staff is invaluable and play a role in every successful optometric practice. Doctors of optometry who are ‘pro para,’ and recognize their paraoptometric staff for their dedication, knowledge and professionalism are rewarded with not just practice growth, but most importantly, satisfied patients.”
Doctors can reinforce the value paraoptometric staff bring to their practice with these three suggestions:
- Enroll staff as AOA associate members. It’s included as part of AOA membership, and this step opens the door to AOA Paraoptometric Resource Center.
- Encourage paraoptometric certification. Doctors can foster their professional development and encourage staff to seek certification.
- Show them you care. Now’s the time to celebrate paraoptometric staff, so consider special recognition events or surprises, such as a “Wall of Fame,” a post on social media, team lunch or decorations-after all, it takes a team to run any practice.
Additional information is available at aoa.org/paraoptometrics/awards-and-recognition/para-week.
The Paraoptometric Resource Center is sponsored by Alcon.
To learn more about paraoptometry and the benefits of certification, visit aoa.org/paraoptometrics or call 800.365.2219, ext. 4108.