(PRESS RELEASE) TORONTO, NEW YORK — Binovi Technologies Corp. (TSX-V:VISN | OTCQB: EYCCF), (formerly Eyecarrot Innovations Corp) announced it has signed a binding share purchase agreement to acquire a private entity which owns VIMA Rev Strobe Lenses, its related patents [US 2016/0275805 A, US 2016/0300506 A1, US 2017/0229041 A1], associated intellectual property, and available inventory, to further bolster its neuro-vision technology stack as the Company continues to execute upon its global commercialization strategy. The transaction will further strengthen the Company’s acquisition history, representing continuous investment growth within human performance software and technology.
About VIMA Rev Strobe Lenses
VIMA Rev Strobe Lenses enhance sensory skills by removing milliseconds of visual information. As the Rev lenses strobe, the brain is forced to work with less visual information stimulating hyper-efficient decision making and reaction. The strobe lens technology is easily applied to sports performance, rehabilitative and smart learning educational environments.
Developed by Nike’s (NYSE: NKE) former global director of Vision Science and his team of sport science experts, the VIMA Rev Strobe Lenses are an integrated strobe training system that stimulates neuro-cognition through vision training. The lightweight, durable eyewear has been refined over three decades offering two styles; one for sport and one for tactical (ballistics) disciplines such as competitive shooting, military, and first responders. Each style pairs with an iOS- and Android-compatible app, allowing users to individualize training experiences while remaining hands-free.
VIMA’s technology will seamlessly integrate into the Company’s Binovi Product Platform. Vision training stimulates “perceptual learning,” as it relates to the brain’s ability to improve perception through neuro-vision training. The intended result is to enhance the brain’s visual processing speed and accuracy through various exercises. These performance improvements represent fine tuning of existing processing skills.
The acquisition and integration of the VIMA Rev Strobe Lenses under the Binovi umbrella provides Binovi an additional toolset to expand its offering through being able to enhance performance of the visual system. With over 1000 VIMA Rev strobes in the market the Company plans to engage existing customers, while attracting new clients to Binovi product offerings. Current VIMA Rev strobe users include the NHLs Colorado Avalanche, the NBAs Golden State Warriors, Chicago Bulls, Milwaukee Bucks and Mamba Sports Labs, a Kobe Bryant Enterprise. Additionally, the US Seal Team 6 Military Installation and the US Army Rangers utilize the strobe technology.
In an industry stimulating acquisition, technical fitness apparel provider Lululemon (NASDAQ: LULU) has acquired Mirror, a home exercise startup company, for a reported $500M. Mirror, which resembles a regular mirror when not in use transforming into a personal fitness device when turned on, was created in 2018 raising $72 million from investors, including $1 million from Lululemon last year. The at-home fitness device takes users through a number of workouts, including yoga and boxing classes, while monitoring metrics such as heart rate and calories burned. The Binovi Platform accommodates at-home neuro-vision engagement opportunities through its expert assigned and led training assignments that baseline and track an individual’s performance improvements ultimately tracking these improvements against peer group metrics.
Acquisition Terms
As consideration for the acquisition, Binovi will issue an aggregate of 18,900,000 common shares, equivalent to approximately $4.2M USD, at a deemed price of $0.30 CAD to the shareholders of the private entity owning VIMA Rev Strobe Lenses, subject to the approval of the TSX Venture Exchange
“As the demand for our products increases, we must be insight-driven, data-optimized, and hyper-focused on consumer behavior. This is how we serve at scale. The acquisition of VIMA will contribute to the fulfillment of our commercialization strategy,” says Adam Cegielski, CEO.
“VIMA’s proven technology will integrate seamlessly into our flexible platform, adding a new vector for data capture and further enhance our already rich dataset. It will also allow us to broaden our offering for both vision therapy and elite performance markets, and at the same time provide new insights, increasing our value to our clients as we develop innovative protocols combining VIMA Rev’s and our technology,” says Sam Mithani, CTO.