Eyecare People Now Have Their Own Font

Design firm ANTI Hamar has created a typeface based on the traditional eye chart.

It’s called Optical Sans, Fast Company reports.

The standard chart has only 10 letters, so the company had some work on its hands to develop the full alphabet. It released the product as a free font, available here.

According to Fast Company, the effort “began as a rebranding for the Norwegian family optometrist business Optician-K.”

Simen Schikulski, art director for ANTI Hammer, said that in developing the new letters, the firm “took some liberties on some parts, and stayed very conservative on other parts.”

“We saw that there was some inconsistencies in the original letters in terms of shapes and sizes – as we expected, since the letters were created for optometrists, not as a typeface,” Schikulski said.

Read more at Fast Company