EACH ISSUE, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them with you to give you a gauge of front-line sales activity across the United States.
To participate in our surveys, email: brainsquad@invisionmag.com
Our non-glare sales have increased, as well as our digital progressive — helping boost the bottom line.
TONI HERRON, Henry Ford OptimEyes, Westland, MI
Barton Perreira frames have been doing very well.
KEVIN COUNT, Corner Optical, Glenview, IL
Geek chic looks.
JADE KOWALICK, Bright Eyes, Tampa, FL
What we recommend for the patient is what sells. There are those on a budget, but once we explain why we recommended a particular product to meet their prescription needs, together we find a way. Transitions Vantage and drive-wear fittings are increasing overall. Patients want narrow slit zyl and metal frames.
STANLEY DAVIS, Orange Park, FL
Marchon lines of frames (NYC, Nautica and Nine West) and Ciba contact lenses (Air Optix and Dailies Aqua Plus).
TOMMY LIM, OD, Berryessa Optometry, San Jose, CA
High-end frames like Lafont and Prodesign.
JOHN DOVIE, OD, Blacksburg Eye Associates, Blacksburg, VA
We do extremely well selling second pair, sun, computer, etc. We realized a while back we can’t be all things to all people.
CINDY HARMON, Sonoma Eyeworks, Santa Rosa, CA
Digitally-surfaced lenses, such as Autograph II SV from Shamir. Patients report having clearer vision than they’ve ever experienced with their glasses. It created a lot of buzz! Also, we’ve been selling frames with natural materials (bamboo, wood temples, wood-look, etc). Carter Bond has been a great seller.
SARAH JEROME, Look+See Eye Care, Minneapolis, MN
Magnifiers.
RONALD W. DE LONG, Myoptical. com, Lincoln, NE
Mid- to high-end ophthalmic frames and lenses.
KIRA CONNALLY, Spectacles West, Weatherford, TX
My business consists of luxury vintage sunglasses that can be turned into prescription eyeglasses or sunglasses depending on client needs and individual tastes.
DUANE LITTLES, Duane Littles Eyewear, Brooklyn, NY