(PRESS RELEASE) MODO, an independent eyewear company and industry leader in sustainability and social purpose, is one of the first companies to support HRH The Prince of Wales and the Sustainable Markets Initiative’s Terra Carta charter. Launched in January 2021, Terra Carta provides an ambitiousroadmap for businesses to move toward a sustainable future. Together with the Sustainable Markets Initiative, HRH The Prince of Wales is gathering a global ‘coalition of the willing’ who share a vision to harness the power of Nature combined with the transformative power, innovation, and resources of the private sector. The charter’s 10-point action plan seeks to kickstart bold and imaginative action across the next decade.
“We are proud to join HRH The Prince of Wales’s Terra Carta charter. We share the belief that the private sector will be the driving force of change for a sustainable future, and we look forward to expanding our contributions. Our effort to constantly innovate our products’ materials — including recycled ocean plastic waste, metals, and plastics as well as biobased solutions and responsible packaging is a first impactful step within this important commitment. Being part of such a prestigious coalition of the willing makes us extremely optimistic for the future that we can create together.” — Alessandro Lanaro, MODO’s CEO
Nearly a decade ago, MODO launched its first initiative to donate one frame for every frame purchased. The program has since been expanded into the one-for-one Help a Child See pledge, and, in partnership with Seva Foundation, has provided comprehensive eye care to over one million children in need.
MODO’s brand Eco creates new eyewear concepts that use sustainable materials and plants a tree for each frame purchased. Its products include eyewear made from biobased and recycled materials, along with the recent addition of recycled ocean based plastics. Together with the organization Trees for the Future, Eco’s One Frame, One Tree program has planted over 2.4 million trees. In addition to planting trees, the program works with and teaches farmers in developing areas about sustainable farming techniques to empower entire communities to restore their environment, grow more food, and build a sustainable future.
“The more companies that sign up to the Terra Carta, the greater its capability will be to drive the change we so desperately need. I can only encourage more people to join this urgent call to arms.” — HRH The Prince of Wales
With its support of the Terra Carta charter, MODO joins companies such as Unilever, AstraZeneca, BlackRock, and LoveFrom in its commitment to ensure that the businesses are aligned with preserving the world’s biodiversity and achieving net-zero emissions as part of the development of a more equitable, prosperous society.