(PRESS RELEASE) LONGARONE, ITALY — Police, the lifestyle brand of the Group De Rigo, has signed a sponsorship agreement with Mercedes-AMG Petronas Motorsport, the team that is home to five-time Formula 1 World Champion Lewis Hamilton. Police has also announced an upcoming eyewear collection designed in collaboration with the F1 and fashion icon.
Police has become an official team supplier of Mercedes-AMG Petronas Motorsport. As a result of this partnership, the brand’s sunglasses and optical frames will be worn by the drivers and the rest of the race team.
The Police logo will be visible on both sides of the helmets of drivers Lewis Hamilton and Valtteri Bottas and in the pit garage, as well as appearing on the team’s marketing activities.
The partnership will be complemented by the upcoming launch of an eyewear collection designed in collaboration with Lewis Hamilton, who uses eyeglasses as one of his distinguishing style accessories.
Massimo De Rigo, executive vice president of the De Rigo Group, said: “We are extremely proud of this prestigious collaboration between Police, our house brand which we value particularly, and Mercedes-AMG Petronas Motorsport, the historic Formula 1 team. Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again, and we are proud to be partnering with the strongest team in one of the most popular sports in the world.”
“It’s great to welcome Police to Mercedes-AMG Petronas Motorsport,” said Toto Wolff, team principal and CEO. “We’re delighted to partner with a brand that embodies high quality and attention to detail – two characteristics which are incredibly important in our sport. This partnership demonstrates the growing interest of lifestyle brands in the team, which underlines the great appeal of Formula 1 as a marketing platform.”
Launched in the 1980s as a De Rigo Group eyewear brand, Police now boasts a wide range of products, all marked by high quality materials and a distinctly urban spirit.