Categories: Press Releases

Sets Introduces New Premium Sunglasses Brand

Sets has launched a new premium sunglasses brand featuring interchangeable sides through its Indiegogo campaign. The classic wayfarer-style sunglasses offer polarized lenses and feature a quick release, stainless steel hinge that allow you to change side colors on the go. 

With just one pair of Sets, you can create an entire collection of different looks to match any side of life.

“I couldn’t decide between buying two pairs of sunglasses and with the realization that the only difference was the side colors, I saw an opportunity to introduce innovation into a relatively stale market,” says one of Sets creators, Jeff Buettin.

“We designed Sets to give you the freedom to change looks quickly and easily without sacrificing style. Sets looks and feels like a standard pair of shades, but they offer so much more.”

Sets’ first premium collection offers 12 frames to choose from and 12 different interchangeable side colors to create more than a hundred looks. With polarized lenses and a lifetime guarantee on the frames and hinges, Sets are the perfect accessory for any season.

Sets is aiming to raise $15,000 through Indiegogo presales, to generate funding for its first full production run. The first collection will be offered at a deep discount, making premium sunglasses with polarized lenses more affordable than ever, starting at $40 dollars (US shipping included).

 

You can purchase Sets and learn more about the Sets campaign at http://igg.me/at/sets.

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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