A custom floor graphic featuring Eye Love’s heart-frame logo welcomes patients, reinforcing identity from the first step inside. “Consistency is everything. Your brand should show up in everything you do,” says owner Shawna Clarke. The heart-frame logo on the front door visually links the storefront to the boutique’s warm, carefully curated interior. The oval hanging sign pairs timeless storefront styling with Eye Love’s clean black-and-white palette and distinctive logo. Seasonal window displays and soft lighting communicate warmth while keeping the brand’s refined aesthetic front and center. Logo coasters and a sculptural glasses holder add subtle personality to the checkout area without overwhelming the space. Kraft shopping bags with round logo stickers carry Eye Love’s identity beyond the boutique and reinforce recall after the visit. Custom-designed gift cards echo the boutique’s core colors and logo, turning a simple offering into a polished branding moment. A crystal chandelier and pressed-tin ceiling add architectural elegance while clean display walls keep the focus on eyewear and brand clarity. The heart-shaped frame design reflects Eye Love Optical Boutique’s focus on warmth, trust, and approachability—qualities that shape the brand across every touchpoint. Cleaning cloths, lens spray bottles, and logo stickers turn practical necessities into consistent brand touchpoints. Branded T-shirts support community sponsorships while extending Eye Love’s visibility beyond the practice walls. 1 | 11 Previous "20 Perfect Halloween Costumes for Glasses-Wearers" Up Next 14 Images That Show Why Beatty Eyes Optometry Was Named One of America’s Finest Optical Retailers Photo Gallery 11 Ways Eye Love Optical Boutique in Cazenovia, NY Built a Brand with Heart A custom floor graphic featuring Eye Love’s heart-frame logo welcomes patients, reinforcing identity from the first step inside. “Consistency is everything. Your brand should show up in everything you do,” says owner Shawna Clarke. Advertisement