Drs. Sarah and Justin Ward (center) lead a multi-doctor team grounded in ICARE values — Influence, Communication, Accountability, Respect, and Empowerment — the foundation of the practice’s culture.

At reception, patients are greeted by name and kept informed at every step, reflecting the team’s commitment to communication and a smooth, hospitality-focused experience.

A comfortable waiting area gives visitors space to relax, enjoy a drink or snack, and feel at ease — a small but intentional expression of the practice’s culture of care.

High ceilings, warm woods, and open shelving give the optical a distinctly Texan sense of space and light, encouraging patients to browse freely and stay curious.

Rocking chairs on the front porch extend Longview’s hospitality outdoors, offering a relaxed, community-minded touch before and after appointments.

The hospitality bar — complete with snacks, coffee, and a vintage Coca-Cola machine — is a patient favorite and a daily expression of the “Unreasonable Hospitality” mindset the team embraces.

From any angle, the optical reflects intentional design: open displays, approachable workstations, and warm finishes that invite conversation and collaboration.

Modern exam rooms equipped with systems like Crystal PM, Oculus, Diopsys ERG, Reichert lanes, and Zeiss OCT support a clinical experience that’s efficient, consistent, and highly communicative.

A dedicated fitting and training space allows the team to guide patients through contacts, specialty lenses, and eyewear adjustments — reinforcing the hands-on, collaborative care model.

VIEW, the practice’s in-house eyewear line, features styles curated for Longview patients — and a portion of proceeds supports local nonprofits, extending the practice’s values into the community.

VIEW giveaways and branded merchandise help build excitement around the practice’s proprietary line, with styles named after local landmarks to celebrate the community that supports them.

Another view of the Longview Eye Associates building showcases the scale of the 6,600-square-foot space — a 2020 expansion designed not just for growth, but to deepen the culture within.