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An Independent Pair

Pair Eyewear has brought its customizable Base Frames and magnetic Tops to independent retailers. Built for digital ease and strong retail engagement, the line now gives optical practices a fresh, personalized category. Smooth onboarding and streamlined ordering make it simple for shops to bring high-impact customization to their boards.

paireyewear.com
Price upon request

Sunglasses Somewhere

SUNDAY SOMEWHERE debuts its first sun collection with WestGroupe unveiling 18 wanderlust-fueled styles shaped by the brand’s love of movement, discovery, and sun-soaked horizons. Each frame blends the optical line’s refined design heritage with easygoing, travel-ready silhouettes.

westgroupe.com
$220

Cry$tals

Under A$AP Rocky’s creative vision, RAYBAN introduces the Wayfarer Puffer Crystal Pavé Edition, a luxurious reinterpretation of the brand’s most recognizable shape. The white frame, drenched in pavé crystals and finished with crystal-branded temples, delivers dramatic shine with unmistakable RayBan attitude.

essilorluxottica.com
$701

Buffalo Feathers

BUFFALO’s BW047 TEA brings together everything the brand does best — an oversized square shape with a lifted brow line, finished with intricate gunmetal feather detailing that sweeps from brow to temple. The bold teal marble acetate front and soft teal-glitter temple tips add a touch of effortless glam with just the right amount of edge.

tura.com
$215

One and Done

Europa debuts the new MICHAEL RYEN SPORT collection for men who want performance eyewear that moves seamlessly from play to work. Built with lightweight TR-90, grippy sport surfaces, adjustable wire cores, and sleek, versatile silhouettes, the line delivers athletic function and everyday polish. With multiple sizes and wearable shapes, it offers a one-pair-does-it-all solution for active lifestyles.

europaeye.com
$225

Fizzy Face

FACE À FACE revisits its iconic pixel concept with Fizz, elevating the idea through bold sculpted steps and a vibrant digital-meets-artisanal aesthetic. This new release plays brilliantly with 2D and 3D effects, creating a mosaic that feels both nostalgic and completely reimagined.

designeyeweargroup.com
$545

In the Bag

The Fall/Winter 2025 LONGCHAMP eyewear collection draws inspiration from Le Pliage – the brand’s most iconic handbag line. The Le Pliage sunglasses (LO795S) are crafted in lightweight acetate and featuring a fashionable oval front. Available in four colors, the three transparent variants reveal a metal core wire temple where a subtle metal flap references the unmistakable bag.

marchon.com
$175

Road Trip

COOPERVISION Specialty EyeCare is elevating scleral lens education with an expansion of its Beyond the Limbus program, adding interactive workshops and regional in-office clinical training through early 2026. With peer-led sessions and live patient fittings, the series aims to boost confidence in scleral fitting, troubleshooting, and specialty lens care.

coopervisionsec.com

8 Standout Eyewear and Industry Releases to Know Right Now

8 Standout Eyewear and Industry Releases to Know Right Now

An Independent Pair

Pair Eyewear has brought its customizable Base Frames and magnetic Tops to independent retailers. Built for digital ease and strong retail engagement, the line now gives optical practices a fresh, personalized category. Smooth onboarding and streamlined ordering make it simple for shops to bring high-impact customization to their boards.

paireyewear.com
Price upon request