(PRESS RELEASE) CARROLLTON, TX — A&A Optical Company, a family-owned premium eyewear manufacturer and distributor founded by Agnes and Alexander Liener in 1971, hits its 50 year milestone of being in business and has started to re-brand the look of the company.
A&A Optical Company began distributing eyewear to Optometrists, Opthamologists and eyecare retailers throughout Texas and now over 60 employees and services markets throughout the U.S., Mexico, Canada, Latin America, South America and the Caribbean.
The Liener’s, followed by their son Robert, the current president and CEO who took over the company in 1996, sought out to design and distribute lifestyle brands that focus on fit, quality, and detail. The company currently markets ten established eyewear collections, including Cremieux, Alexander Collection, XXL, Jimmy Crystal, and RACHEL Rachel Roy.
After Alexander Liener’s passing in 2018, Robert Liener did not want to lose sight of the strides his father took to create the company and wants to continue to instil the values the company was created upon.
“My father started this business with the idea of making sure his customers were very happy from both a product perspective and a customer relationship model,” said Robert Liener.
A&A Optical Company team is composed of salesmen and women, designers, engineers, and marketers to create a seamless and pleasant experience from concept in-house to buyer in an optometrists office.
“What sets A&A apart from the competition is the culture that we bring to our team and our customers. There are many frame companies, but we put the customer at the forefront and lead with unique, one of a kind designs,” said Dain Elder, the vice president of sales.
A&A Optical Company is in the process of launching a new website as well as a new logo for the beginning of 2022 to bring frames to new generations as A&A begins its next 50 years.