(PRESS RELEASE) Forging ahead on the well-established growth trajectory that has made it an acknowledged Italian excellence in the eyewear sector for more than 40 years, LOOK-made in Italia announces the appointment of Andrea Palermo as global sales director.
“Andrea truly embodies the foundational values that our company has consistently conveyed to the market. We are ambassadors of authentic Made in Italy and backed by more than 40 years of proven technical and stylistic expertise. We now have the opportunity to strengthen and further expand the growth of our brand around the world,” pointed out Vittore and Cristiana Tormen, CEOs of LOOK-made in Italia.
A known force in the eyewear industry – thanks to 30 years of experience as sales director for major independent brands – Andrea Palermo will first focus on developing some areas of Central Europe, starting with the French market returning to Silmo this year after the last edition in 2018.
“France is a vital market with great potential – explains Palermo – in which a brand like LOOK– made in Italia, with its various eyewear lines, can best express itself, given the huge demand for a premium product 100% made in Italy.”
Up next, a probable expansion of the established European sales networks and then the emerging markets where LOOK–made in Italia is already gaining a foothold and producing excellent results.
The well-known reliability and trustworthiness of the Italian brand, an established leader in the kids’ segment, will continue to ensure the superiority that sets it apart across all product segments – currently the largest product line with regard to consumer brackets in the market.