(PRESS RELEASE) MORRIS PLAINS, NJ — CHARMANT USA, known for manufacturing top-quality, comfortable and attractive eyewear, and Isaac Mizrahi, a leader in the fashion industry since the late 1980’s, announces its renewal of Isaac Mizrahi New York Eyewear through 2025.
“We are thrilled to continue our incredible partnership with Isaac Mizrahi, and to further continue expanding our great success with the Isaac Mizrahi New York eyewear brand,” states Bill Hurst, Vice President of Sales at CHARMANT USA. “The Isaac Mizrahi New York brand has been a great asset and valued addition to the CHARMANT USA brand portfolio. Our customers enjoy the trendsetting appeal, colorful patterns, and endless design details the IM brand brings to their store’s assortment of eyewear. We are eager to see where this esteemed collection takes us in the future.”
The Isaac Mizrahi New York eyewear collection will continue to produce bold and stylish ophthalmic frames and sunglasses designed in conjunction with Xcel Brands, Inc. and manufactured and distributed exclusively by CHARMANT. True to the Isaac Mizrahi New York brand, the collection will reflect the timeless, cosmopolitan style of the wearer by including a vibrant color assortment, iconic patterns, and surprising design details.
“Isaac Mizrahi’s partnership with Charmant celebrates personal style, individuality, and variety all at accessible price points – a true revolution of fashion which Isaac pioneered in the early 90’s,” stated Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands, Inc.
Debuted in 2016, the Isaac Mizrahi New York eyewear collection introduced a sunglass line, followed by an optical debut in 2017. Since 2016, the Isaac Mizrahi New York eyewear line expanded, not only throughout fine opticians nationwide, but has made its way into mass retail production.