(PRESS RELEASE) DAYTONA BEACH, FL – In keeping with its commitment to protect the world’s oceans and waterways, Costa launched a limited edition of four sunglass styles, the frames made by recycling an otherwise harmful source of ocean pollution: discarded fishing nets. The “Untangled Collection” is made by joining forces with Bureo, a company working together with fishing communities to recycle discarded fishing nets into all kinds of quality products.
Available in late May, this collection will incorporate responsible materials and is “designed with a complete end of life solution.” Customers will be able to ship in their sunglasses via PLUSFoam (which provided recyclable rubber for the nosepads and temple tips of the collection) to be recycled at the end of the product’s life. Additionally, the new collection includes several features to reduce possible waste from the packaging of the frames. All frame styles in the 2018 Limited Edition Untangled Collection will be offered exclusively with Costa’s premium polarized glass lenses, a case made from recycled water bottles and upcycled garments, 100 percent recycled paper packaging, and the product will not include any plastic lens stickers. All styles will be Rx-able in Trivex and glass.
“We have always looked to be as sustainable as possible in our operations at Costa, including our ongoing Kick Plastic initiative that encourages our communities to reduce their consumption of single-use plastic. We also know discarded fishing nets are a huge problem in our oceans, with an estimated 640,000 tons of netting being tossed into the sea a year,” said Holly Rush, CEO, Costa. “By partnering with Bureo, who is helping us turn discarded nets into premium frames combined with our superior lens technology, we have an innovative and unique opportunity to directly protect our watery world through our product itself.”
The Collection
The Baffin is an extra-large fit frame with a classic square lens shape that includes textured detailing on the outer temples and interior rubber temple grips. Lens and rubber temple grip accent colors for the Baffin include gray, copper or green mirror lenses all with black rubber temple grips, and a blue mirror lens with sky blue rubber temple grips.
A large fit frame, the Pescador offers a squared wayfarer shape for a classic sunglass look, with textured detailing on the lower lens rim, outer temples and interior rubber temple grips. Additionally, this frame comes with an optional side shield stainless steel and canvas attachment that can be purchased with the frame or separately (both styles featuring exclusive colorways). Lens and rubber temple grip accent colors for the Pescador without the side shield included are gray, copper or green mirror lenses all with black rubber temple grips, and a blue mirror lens with sky blue rubber temple grips. The Pescador with side shields included is offered in a copper silver mirror lens with black rubber temple grips, and a blue mirror lens with sky blue rubber temple grips.
The medium fit Caldera features a cat-eye wayfarer shape and, like the Pescador and Baffin, offers textured detailing on the outer temples and interior rubber temple grips. Lens and rubber temple grip accent colors for this frame include copper or copper silver mirror lenses with black rubber temple grips, and gray or blue mirror lenses with sky blue rubber temple grips.
The smaller fit Victoria offers a feminine, rounded cat-eye with textured detailing on the lower lens rim, exterior temples and interior rubber temple grips. Lens and rubber temple grip accent colors for this frame include copper or copper silver mirror lenses with black rubber temple grips, and gray or blue mirror lenses with sky blue rubber temple grips.
The suggested retail price of all plano frames ranges from $199-269, with the additional side shield accessory for the Pescador available separately for $49.99.