(PRESS RELEASE) LOS ANGELES, CA — De Rigo REM, the US subsidiary of De Rigo, one of the world leaders in eyewear, announces a multi-year extension of the exclusive licencing agreement for the design, production and distribution of John Varvatos prescription frames and sunglasses globally. Under the new agreement, De Rigo REM will also be responsible for the development and distribution of the brand’s younger, casual line — Star USA, that will launch in select national chains this summer.
Rooted in Rock n’ Roll, John Varvatos is an iconic menswear designer brand that occupies a unique place in the landscape of American design. Offering tailored clothing and sportswear, the brand has expanded into a full lifestyle of products which includes accessories, footwear as well as luxury skincare and fragrances. Marking 15 years of collaboration between De Rigo REM and John Varvatos, the renewal further strengthens the partnership that was forged in 2006 and reinforces the company’s dedication to growing the brand’s presence in the optical channel.
“We are thrilled to continue our long and successful partnership with John Varvatos that began a decade and a half ago,” stated Alessandro Baronti, President and CEO, De Rigo REM. “Marked by craftsmanship and high-quality designs, the John Varvatos brand is a staple in the menswear category. With this renewal, we look forward to building on the strong foundation we have cultivated over the years and continuing to evolve the brands footprint to include new product lines such as Star USA that will allow for us to offer this remarkable brand to a whole new generation of customers.”
The John Varvatos eyewear collections are distributed through De Rigo REM’s sales network, as well as John Varvatos e-commerce and select boutique stores. For more information, visit: www.johnvarvatos.com.