De Rigo REM Ramps Up Activities for World Sight Day with Second #SEEINGCLEAR Social Media Campaign

(PRESS RELEASE) This Thursday, October 10th, De Rigo REM will pledge to take the World Sight Day Challenge by joining forces with Optometry Giving Sight for a second year to help raise funds and awareness to help over 1 million people receive proper access to eyecare.

To support, we ask our employees, partners and friends to join us once again in the effort by posting a World Sight Day photo of themselves on social media with a pair of eyeglasses framing their most-valued daily vision to symbolize the power and impact of seeing clearly.

Tripling the efforts this year, for every post made during the month of October using the unique hashtag #SEEINGCLEAR, De Rigo REM will donate $5 dollars – the gift of sight for a child. An additional donation of $5 dollars will also be made
for every person tagged in the comments up to 5 people, providing access to eyecare services for a whole family.

Furthermore, De Rigo REM will be hosting a number of fundraising events throughout the remainder of the year to educate and promote internally and will be matching any personal employee donations.