This article originally appeared in the June 2016 edition of INVISION.
YES, I DO
➤ In the mornings we like to play
classic upbeat, like Queen or Journey.
People like the familiarity!
Jon DuCote, Vision Source Insight
Eyecare, Atlanta, GA
➤ We play office-friendly music
in our dispensary, which usually
means oldies. It’s entertaining for
the patients, and it drowns out
background noise from the lobby
and hallway. Leslie Boyd, Village
Eye Care Optometry, Raleigh, NC
➤ I have several playlists I have
created on Spotify that play all day
so we don’t get tired of the repetition
from the radio. Everything
from Ray Charles to Alabama
Shakes … The awesome thing is
that at least once a day
a patient will say “What
radio station is this?
It’s awesome!” Brandy
Patrick, Depoe Eye
Center Macon, Warner
Robins, GA
➤ Been listening to
the Doors and Rolling
Stones all day! We want to be a
friend in the eyecare business and
get away from the stuffy, sterile,
doctor’s office feel. We have
good-smelling scents, fun lighting
and tunes all day long. Katie McElvaine,
Springfield Family Vision,
Springfield, MO
➤ We are known for our music. I
take a look at our schedule every
morning and select music sets
according to the patient age demographic.
Patients love the music
so much they often ask how they
can get the music that is playing.
I always email the patient the set
as a gift. Tuli Santiago, Dr. Dawn
Arnold, Union, NJ
➤ We play a local radio station,much to the chagrin of the staff.
But we have a keep-it-local policy
whenever we are able, and we are
the only practice that advertises on
that station. Angel Miller, Cynthiana
Vision Center, Cynthiana, KY
➤ We have zones of music. Outside
at the entrance is fanfare-type music.
In the sales area it’s fun party
music from different eras. In the
exam area, soft, background instrumental
music (piano, spa music,
etc). GR McGuirt, 20/20 Vision
Clinic, Lake Charles, LA
➤ Music is a huge part
of the vibe at EyeShop.
We choose music based
on holidays, staff mood.
Lots of ’80s. We tend to
make a joke of the music
of the day with our patients.
It adds to the fun.
Cynthia Sayers, Eye-
Shop Optical Center,
Lewis Center, OH
NO, I DON’T
➤We would but we are not wired
for it and some of our location’s
optical is too close the exam lanes.
Jocelyn Mylott, D’Ambrosio Eye
Care, Lancaster, MA
➤ A good wireless system is next
on our list of projects. I’m addicted
to Hotel Costes, but we would
choose music democratically and
split the days where a staff member
would have a designated day
because the best songs are about
getting along. Tanya Gill, Oakland
Vision Center, Oakland, CA
JOIN THE BRAIN SQUAD!
➤ You’re invited! Own or manage an eyecare
business in the United States? Join the Brain
Squad to participate in useful surveys on
issues important to eyecare professionals. Email: brainsquad@invisionmag.com.