(PRESS RELEASE) NEW YORK — Dragon, a proprietary brand of Marchon Eyewear Inc., announces a new partnership with social enterprise, Plastic Bank. Dragon, a leader in the performance eyewear space with deep roots in the action sports world has implemented a plastic offset impact program, where each pair of Dragon optical frames, sunglasses, and snow goggles sold will prevent the equivalent of 10 plastic bottles from entering the ocean in collaboration with Plastic Bank.
The partnership will help stop ocean plastic and improve the lives of collection community members in vulnerable coastal areas. With this collaboration, the two companies are creating environmental, social, and economic impact. By choosing Dragon eyewear, customers are contributing to Dragon’s annual commitment of stopping over 85,600 kg of ocean-bound plastic from entering the ocean – that’s the equivalent of over 4,280,000 million single-use plastic bottles.
“We are very proud to announce our partnership with Plastic Bank, and Dragon is a natural fit,” said Thomas Burkhardt, president of Marchon Eyewear, Inc. “By collaborating with Plastic Bank, we are solidifying our commitment to social responsibility and sustainable initiatives, while also tying it back to the brand’s heritage in surf.”
“Around 11 million tons of plastic waste is flowing each year into the ocean. We keep talking about climate change when what we need to focus on is business change like the one brought about by Marchon for Dragon. Thank you for empowering your consumers with the choice to be part of the solution,” said David Katz, founder of Plastic Bank.
Known for their innovative designs and expert craftsmanship, Dragon continues to evolve into a new era of growth with sustainability at the forefront. Dragon eyewear currently offers a variety of sunglasses and ophthalmic styles made with Upcycled plastic, frames designed from recycled plastic water bottles. Dragon also has an offering of frames made from plant-based resin, all available worldwide at Dragon specialty retailers, select optical retailers and online here and here.