(Press Release) Salvatore Ferragamo celebrated the culmination of its 100 Years 100 Days digital cycle last night with a live interactive event in New York, highlighting the luxury Italian House’s century-long ties to cinema and honoring its illustrious founder’s pioneering spirit.
Ferragamo welcomed celebrity and VIP friends including Julianne Moore, Michelle Monaghan, Dree Hemingway, Levin Rambin, Sami Gayle, Alaia Baldwin, Elettra Wiedemann, Ethan Peck, Russell Simmons, Caleb Lane, Alexandra Richards, Erica Pelosini, Genevieve Jones, Stella Schnabel, Chiara Clemente, Natalie Joos, Margot, Kate Greer, Mia Moretti, Cleo Wade, Lauren Remington Platt, Eva Chen, Kelsey & Baylee Soles, Hari Nef, Marjorie Gubelmann, Carine Roitfeld, TK & Ciprana Quann, Aurora James, Pyper America Smith, Daisy Clementine Smith, Michael Avedon, among many others into the kaleidoscopic fantasy world of Gancio Studios that presented movie sets from throughout the years, while showcasing the House’s debut Signature eyewear and timepiece collections.
Each piece, a nod to Salvatore’s hallmark exploration of exotic materials and technicolor dreams, is adorned with the Gancio, the iconic, signature House emblem whose roots lie in Florence’s medieval Palazzo Spini Feroni, serving as Ferragamo’s headquarters since 1938 – a landmark of the Made in Italy tradition.
Channeling the endless possibilities of cinema, Gancio Studios’ multimedia installation juxtaposed sets captured from the black-and-white era with digital Technicolor scenes, where guests became the stars, adopting the role of glamorous screen idol or visionary director, streamed live to the 100 Years 100 Days microsite with hashtag #GancioStudios.
Alongside baby pink bedroom scenes and classic outdoor Mediterranean settings was a vintage screening room installed to premiere Ferragamo Signature, a contemporary project celebrating the Ferragamo Gancio, and starring the heirs of Salvatore’s original friends and customers Ingrid Bergman and Gregory Peck, Elettra Wiedemann and Ethan Peck respectively.
Gancio Studios was inspired by Andy Warhol’s “Everyone will be famous for 15 minutes” prophecy becoming reality in the digital age and how the splendor of every day life is now captured through the cinematic moments we all create and share via our smartphones.
“My father was a visionary, pushing beyond the creative boundaries of fashion alongside the cinematic revolution of Hollywood. His legacy – innovative design and craftsmanship, uniquely mixing and repurposing the finest materials, and a playful use of color – continues to inspire desire in today’s digital age, bringing the best of Italian luxury to the heirs of his original celebrity clientele,” said Massimo Ferragamo, Chairman.
Ferragamo C.E.O and Group Managing Director Michele Norsa added “The Name Salvatore Ferragamo is synonymous with innovation and craftsmanship, together with a commitment to made in Italy – all a testament to the legacy of the company’s founder. By celebrating 100 years in Hollywood we honor our past, present and future as one of the premier global luxury companies”
Rich of heritage and contemporary content, the timepieces and eyewear that form The Signature Collection build on the main stylistic traits of Salvatore Ferragamo’s work: the use of colour (with a palette combining vibrant and sophisticated tones), an innovative mix of materials drawing on continuous experimentation, and glamour, a key element in the strong and uninterrupted relationship between the House of Salvatore Ferragamo and the world of cinema.
Launched in September, 100 Years 100 Days is a digital platform celebrating the 100-year parallel stories of both Salvatore Ferragamo and Hollywood, offering daily posting of exclusive events, films, features and collaborations over a 100-day period.