The practice ‘retains control over the quality of the product and captures the profits.’
(Press Release) SCOTTSDALE, AZ — GSRx Inc. has announced the launch of ProperOptics.com, an optical e-commerce site created to provide independent practices with an online presence to capture more optical sales. This provides an additional opportunity for practices to sell to patients who leave the office without buying eyewear, as well as online shoppers in their market. Practices will make the same profit as they would from an in-office sale, minus a small processing fee.
“GSRx believes that optical patients are best served when they purchase eyewear from an independent practice,” said Dave Jochims, GSRx’s founder and CEO. “However, it’s undeniable that over 30 percent of independent practice patients are buying their eyewear somewhere else, often from an online retailer. As a supplier dedicated to supporting independents, we have created an online option where the practice retains control over the quality of the product and captures the profits.”
ProperOptics.com is an extension of GSRx’s Proper Optics in-store dispensing brand, which offers eyewear packages designed to help keep independent practices competitive with brick-and-mortar and online retailers. Featuring 280 frame styles and a full range of lenses, coatings and treatments using today’s best technology, Proper Optics’ recommended list prices are up to 50 percent lower than equivalent branded product, while providing comparable profits to the practice.
ProperOptics.com will offer traditional single vision lenses, a broad range of materials, along with GSRx’s proprietary INFINITY NON-GLARE and Prevablue coatings, polarization and Transitions. Patients will have the option to have their eyewear delivered to their home or to the practice. In either case, patients can visit the practice to have the eyewear adjusted. This will allow the practice to assure optimum eyewear performance and demonstrate the quality of their service.
Jochims emphasized that ProperOptics.com is only intended as a supplement to in-office dispensing. “We believe that patients will always get the best vision from eyewear that is measured, fit and dispensed by the expert staff of an independent practice. But if a patient does wish to shop online, ProperOptics.com gives practices the opportunity to maintain control and assure the best outcome.”