Model V363 from John Varvatos is sophisticated with a bit of rock ’n’ roll edge. MSRP: $337
This article originally appeared in the April 2015 edition of INVISION.
Nike and Line Art. Nike, because it is new and exciting in our office; Line Art because it is beautiful and elegant! Dr. Tina Smrkovski, Reed Optical, Claremont, NH
Ernest Hemingway H4617 – 15 colors 3 sizes! Something for everyone! Tanvia Kresse, Billingsley Eye Care, Maryville, TN
ABOUT HOT SELLERS
Each issue, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them with you to give you a gauge of front-line sales activity across the United States. To take part, go to invisionmag.com/brainsquad.
Michael Kors was new to the office and sold the very first day. Helium for men. Dr. Todd Hanson, St. Anthony Eye Clinic, St. Anthony, MN
Carrera: always does well. Jimmy Choo: makes women happy. Ogi: cool shapes and colors. Monica Tracey, Drs. Record & Record Optometrists, Charlottesville, VA
OGA wood collection is flying off the shelves. Beautiful and classic look for the man who wants to dress it up a bit. Dr. Scott Keating, Vision Trends, Dover, OH
Etnia Barcelona: oh-so-wearable shapes and super color combinations make this collection an easy sell. Vuarnet: great to have this collection back! Paula Hornbeck, Eye Candy, Delafield, WI
Not a month goes by that we don’t sell several Caroline Abram. OVVO is also doing well for us. WOOW continues to be a staple. And anything with a blast of color caught consumers’ attention. Tamra Walker, Eyepolis, Pittsburgh, PA
Miraflex frames are the hot item in our stores. It took a while for parents to get used to them, but now they are in hot demand. Good job, (Miraflex owner) Peter Montana. Dana Cohen, Medford Optical, Medford, MA
Marchon Core, RayBan and Coach. We brought the new Coach line and it sells through really well. Josh Bladh, Dr. Taylor Bladh, Diamond Bar, CA
New models in the Essential collection from ProDesign mix classic natural tones with vivid colors. MSRP: on request
ProDesign. I love the frames and I love my rep! Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
For sunglasses, Oakley hands down. AJ Sweeney, Martin Eye Care, Smyrna, TN
We just got in Feb31st, a handmade Italian line of all-wooden frames. Our customers are big on the ability to customize, so this line has been a solid addition. We also hosted a Mykita trunk show which boosted sales for us on a particularly warm Saturday. Margot Lanham, Ulla Eyewear, Madison, WI
We just started carrying the RealTree eyewear and it has been a huge hit in our area. Jess Gattis, Thomas Vision Clinic, Leesville, LA
We made a really cute Valentine’s display and grouped pink and red glasses together. A lot of female patients were drawn to it and picked out these bright hues. Kristen Atkins, Clinton Family Eye Care, Clinton, NJ
JOIN THE BRAIN SQUAD!
➤ To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION’s Brain Squad at: invisionmag.com/brainsquad.