Polaroid’s model 2000s features a classic shape and sight-saving lenses. MSRP: $98
This article originally appeared in the March 2015 edition of INVISION.
A B O U T T H E L I S T
Each issue, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them with you to give you a gauge of front-line sales activity across the United States. To take part, go to invisionmag.com/brainsquad.
Ovvo. Great for men, women and children looking for lightweight and low maintenance frames. Lacoste — colorful and trendy at more affordable prices. — Dr. Tommy Lim, Berryessa Optometry, San Jose, CA
SALT is always a great seller for us. Once our patients try it on, no other line compares in either comfort or style. Kate Spade’s Angelique has been our best-selling women’s sunglass for the past year. We do well with all the colors! The slight cat’s eye looks feminine on every lady and the colors are classic! Dr. Courtney Dryer, 4 Eyes Optometry, Charlotte, NC
Anne & Valentin and Lafont for the fashion. ProDesign for the price. Maria Higgins, Unique Optique, Frederick, MD
Oakley: Men love it. Silhouette: Rimless is still in. Maui Jim: great Rx. Linda Haas, MyOptics, Denver, CO
Volte Face sold well this month. Maybe due to the nasty weather, people are looking forward to spring and they want some color! Wendy Salle, Salle Opticians, Atlanta, GA
We have been killing it with Lindberg. We carry two of their collections (Spirit and N.O.W.) and can’t keep them on the shelf long enough! They are amazing. We just brought in Vuarnet and have been loving the vintage styled looks. Margot Lanham, Ulla Eyewear, Madison, WI
Peppers sunglasses. Inexpensive … no really, we’re talking $30 sunglasses here. Sell the frame, upgrade them into Rx lenses. Kevin Count, Corner Optical, Glenview, IL
Silver Dollar: cheaper priced frames for those patients with a “holiday hangover” looking to save money. Oakley: We had a lot of carry over from flex spending in December and we’re in Southern California, so it’s summer all year long. Josh Bladh, Dr. Taylor Bladh, Diamond Bar, CA
Gucci, supported by point-of-purchase and trunk shows throughout the year. Nicole Miele, Consumer Optical, Schenectady, NY
Lafont Réédition. The vintage styles are gorgeous and my patients love them. In sunwear, still Ray-Ban. The Wayfarer is on fire. Kristen Atkins, Clinton Family Eye Care, Clinton, NJ
Lafont Obsession: Customers want metals, and they love the ombre. Lafont Notable has done very well, too. Classic style, but bright pops of color and texture. In sunwear, Zero G Born in Brooklyn. Dr. Sarah Jerome, Look + See Eye Care, Minneapolis, MN
Maui Jim always sells well because of the quality, styles and lenses. Fred Meserall, Frederic Meserall Vision & Hearing, Haddonfield, NJ
l.a. Eyeworks! Customers are digging the hot colors and great shapes! Face à Face! Color and great shapes! Paula Hornbeck, Eye Candy, Delafield, WI
JOIN THE BRAIN SQUAD!
➤ To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION’s Brain Squad at: invisionmag.com/brainsquad.