EACH ISSUE, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them with you to give you a gauge of front-line sales activity across the United States.
To participate in our surveys, email: brainsquad@invisionmag.com
FRAMES
The big nerdy styles still are the hot sellers. It has expanded now from mostly black to lots of color. Color is in! Toni Herron, Henry Ford OptimEyes, Westland, MI
Anne et Valentin continues to be my best line. Barbi Tuckerman, b.tuckerman unique eyewear, Columbus, OH
Vintage plastic frames, ’70s and ’80s. A lot of clients were willing to step out of the box and try bolder looks. Duane Littles, Duane Littles Eyewear, Brooklyn, NY
Male: Gucci from Safilo USA. Female: bebe from Altair. Boys: Converse from REM. Girls: Hello Kitty from Eyewear Designs. Diana Sims, Buena Vista Optical, Chicago, IL
Match’s Helium line and Silhouette. The Match frames are hot because we just brought them in after Vision Expo and the new stuff always seems to sell because the opticians are excited about it. A good reason to switch lines every so often. Dr. Michael I. Davis, Opti-Care, Eldersburg, MD
We’ve been focusing and selling a lot more independent eyewear brands like ProDesign, Morel and Bevel. Kate Spade, Coach and Oakley still do very well. Dr. John Dovie, Blacksburg Eye Associates, Blacksburg, VA
LENSES AND TREATMENTS
Varilux S, Crizal and Maui Jim lenses. We are migrating people out of polycarbonate into high index. Cindy Harmon, Sonoma Eyeworks, Santa Rosa, CA
Crizal is smokin’! The television ad campaign has helped tremendously, and we make a point of educating patients that they can’t get Crizal at Walmart or Costco. E. Reid, James River Optical, Newport News, VA
Dailies Total 1. Patients love the comfort of these lenses! They’re a great add-on for patients who wear monthlies and just want lenses for camping or summer travel. Dr. Sarah Jerome, Look + See Eye Care, Minneapolis, MN
A lot of our patients are buying trendy sunglass frames and putting polarized progressive lenses in them. They want the comfort and protection of a polarized lens when they’re outside but they don’t want to give up any aspect of their vision when they do it. They also love the idea of E-SPF protection, so Crizal sun has been a hot seller as well. Kristen Holt, Clinton Family Eye Care, Clinton, NJ
Polarized sun lenses. Tis the season. Julie Kubsch, Specs Around Town, Bloomington, IL
1-day disposables seem to be increasing. More interest in Transitions. Dr. Paula Koch, Cherry Optometry, Chelsea, MI