(PRESS RELEASE) HUGO Eyewear, designed, produced and distributed by Safilo Group S.p.A, announces its partnership with the Visa Cash App RB (VCARB) Formula One Team starting this season.
Leveraging the global appeal of F1 and delivering itssignature authentic style, HUGO Eyewear will be the Official Eyewear Partner of the VCARB team. Its bold designs will be represented in official images starring two of the most charismatic drivers on the F1 circuit, Daniel Ricciardo and Yuki Tsunoda.
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The HUGO Eyewear collection– created for rule-breakers, risk-takers, and youthful dressers – features one-of-a-kind sunglasses and optical frames with unconventional and on-trend design details. The collection includes the Authentic Line, which comprises gender-neutral eyewearbranded with multiple interpretations of the HUGO logo, for a strong statement-aligned Gen-Z style, as well as the Contemporary Line, crafted with the planet in mind and made from bio-based and recycled materials.
This partnership promises to exhilarate and resonate with HUGO’s Gen-Z audience and echo the thrill of F1, leveling up the hype and combining the power of both sport and fashion within the brand’s core platform, HUGO Your Way.