Internet Seller Says Brick-and-Mortar Buying Can Be “Daunting”

New virtual try-on feature eliminates the stress, he says.

Francis Drake Eyewear has added a Virtual Try-On feature to their website. “With our new virtual try-on feature, customers visiting our website can try-on any style and color of eyeglass frames we offer in real-time,” says CEO Tyler Evans. “Buying eyeglasses at a traditional brick and mortar optical store can be very daunting for customers,” states Evans. “They have so many options to choose from and feel obligated to purchase a frame when they step through the door. With our virtual try-on feature the customer can try on frames from the comfort of their home and at their own pace. The virtual try-on makes the optical experience more convenient and stress free.”

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