SCREEN TIME AND DIGITAL EYE STRAIN ON THE RISE
CooperVision released a new report to help ECPs better understand patients’ experiences with digital eye strain. Based on recently conducted research with 750 U.S. adults ages 18-44 requiring vision correction. Over half of respondents said they spend six or more hours a day on average using digital devices. Smartphones were shown to be the most used, and for many, this behavior continues to rise, with 62% of participants noting their smartphone usage has greatly increased in the past two years. Nearly seven in 10 respondents report that they experience symptoms associated with digital eye strain. invisionmag.com/042402
CONSUMERS AND SPECIALTY BENEFITS
Only half of consumers describe their dental and vision health as good or excellent, while the other half report it as less than optimal, according to findings from the inaugural SKYGEN 2023 Pulse Report. Among the nearly 5,000 individuals who responded, only 72% have dental insurance and just 57% have vision insurance, suggesting there is an inherent misconception among consumers regarding the value of specialty benefits plans. Key insights from the report include cost is the top reason consumers lack vision and dental insurance, consistently placing areas such as investing, cash and retirement savings higher on their list of financial priorities. invisionmag.com/042401
CONSUMERS MORE LIKELY TO BUY IN-STORE
The Vision Council has released Focused inSights 2024: Online vs. In-Person Purchase Patterns, which examines consumer shopping habits for eyeglasses, CLs, sunglasses, and readers. Key findings include online purchasing continues to trend upwards, but overall, the majority of optical product purchases are made in-person. Rx eyeglasses remain the most likely to be purchased in-person at 85%, with non-Rx reading glasses and sunglasses following closely at 79% and 77%, respectively. Contact lenses are still most likely to be purchased in-person but have the highest online purchase rate of 37% out of the segments surveyed. Online purchasers are also more likely to buy multiple pairs of Rx glasses. thevisioncouncil.org/research-reports
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