(PRESS RELEASE) NORWALK, CT – America’s athletic wear originator, Champion brings a new 3-tiered sub collection of performance-based eyewear, to a market thirsting for heritage sport brands offering value-added features and true performance.
Perfectly suited for active lifestyles, Champion’s new Tri-Flex collection offers a 3-point, self-adjusting temple tip system which provides custom fit, secure grip, and on face stability. The tip, which adjusts from 1 to 90 degrees downward, gently but securely fits over the mastoidal bend, allowing the frame to fit snuggly and comfortably over the ear. An easy click and the system is engaged-the wearer can perform any task from basketball and golf to yard work and boating without worry of frames slipping, bouncing, or moving around during wear. Offering the same security as other eyewear retaining devices, the Tri-Flex tip is built-in to the frame. No extra “cord” required to insure frame security.
The Tri-Flex collection is comprised of 5 ophthalmic models for adults (2 in Extended Size), 4 ophthalmic models for tweens, and 4 sunglasses also for adults. With features such as handmade acetate and stainless steel fronts, optical quality polarized lenses and custom-crafted color selections, the new Tri-Flex series offers the same fine quality construction and powerful consumer brand recognition as its core eyewear collection.
L’Amy America Lifestyle Brands Director, Connie Reiss reminds “Champion was Lyst.com’s #2 most-searched brand of 2018. We are fueling this explosive brand-trajectory with the Tri-Flex series of eyewear, while ultimately drawing upon Champion roots of athletic functionality.”