(PRESS RELEASE) LONGARONE/MILAN, IT — Marcolin, a worldwide leading group in eyewear, and K-Way, French brand born in 1965 – currently owned by Turin-based group BasicNet – and known worldwide for its revolutionary rain jackets, announce they have signed an exclusive licensing agreement for the design, production, and worldwide distribution of K-Way brand sunglasses, optical frames, ski goggles and eyewear for kids.
The partnership, officially beginning on January 1, 2025, will last six years, until December 31, 2030. The new agreement and resulting collaboration with a brand that has always perfectly combined a sports spirit with a fashion attitude, will allow Marcolin to further expand its license portfolio and reinforce its presence in the lifestyle segment.
The K-Way SS25 eyewear collections – the first to be produced by Marcolin – will be presented in early 2025 to then become available worldwide by distribution through a network of selected stores.