(PRESS RELEASE) MODO announces that its BUY A FRAME – HELP A CHILD SEE program has reached a new milestone: one million children helped. The comprehensive program, fully sponsored by MODO and in partnership with Seva Foundation, works in underprivileged areas in India and provides free vision screenings and teacher trainings, optometrist exams, and when needed, free prescription glasses or free corrective treatments and surgeries for children in need. Every MODO frame purchased helps a child see.
To mark one million children helped, it has launched a new, refreshed campaign that gets to the heart of the matter – the children. Together with Seva, it has traveled to the sites where its services are provided and witnessed the amazing benefits of the program first-hand. Follow the stories of Ashutosh, who dreams of being an architect, Kaveri, an aspiring writer, and more. It shares the children’s hopes and goals to illustrate how BUY A FRAME – HELP A CHILD SEE provides the early intervention necessary for children in need to look clearly toward a brighter future. Watch the video below:
80% of what children learn is through their eyes, but 19 million children worldwide cannot see clearly. Causes for visual impairment include infections, vitamin deficiency, and glaucoma, but the most common cause in children is refractive error – the need for a pair of glasses. Children with poor eyesight are more likely to suffer from poor academic performance and absenteeism, and dropout rates are higher, with poor long-term career prospects.
Treating visual impairment in children requires an all-inclusive approach, from detection and treatment to prevention and education. This is what BUY A FRAME – HELP A CHILD SEE does, all made possible with its customers’ help.