(PRESS RELEASE) WARREN, NJ — Mondottica USA announced a multi-year license agreement with Boardriders for the design, production, and distribution of Quiksilver prescription frames and prescription sunglasses for the optical channel in the United States, Latin America and Caribbean. As an extension of the long-term strategy of Mondottica USA, the alliance with Boardriders marks a welcomed addition of an active lifestyle brand with strong consumer appeal in the US and Latin America.
Since 1969, Quiksilver has combined function, fit, art and fashion for mountain and ocean lovers across the globe. Boardriders is a leading action sports and lifestyle company that designs, produces, and distributes branded apparel around the world. The Boardriders culture represents a casual lifestyle for young-minded people who are inspired by a passion for outdoor action board sports.
Commenting on the new license agreement, Mondottica USA’s Phil Turnage, who maintains a leadership role with the company states: “We are elated to announce the partnership between Mondottica USA and Boardriders with their iconic brand, Quiksilver. We are thrilled to welcome this collection into our diverse portfolio as we further develop the opportunity within the young active market segment backed by a strong notable brand.”
“We are excited to work with the experts at Mondottica who share our vision for innovation and quality,” said David Brooks, Boardriders’ Global GM of Partnerships and Distribution. “Together we will produce brand right and elevated optical eyewear that serve the needs of our consumer.”
Quiksilver will launch in the Spring of 2022 with 20 men’s optical styles and 8 men’s polarized prescription sun styles. Soon to follow will be 8 Quiksilver youth styles ready for back-to-school.
Established in 2010, Mondottica USA distributes fashion brands and its own collections throughout the Americas. Mondottica USA brings innovation, product design and service to the forefront by understanding and responding to the ever-changing needs of the market. Collections include Pepe Jeans, United Colors of Benetton, Bloom Optics, Christian Lacroix, Hackett London, Sandro, Gizmo Kids and now introducing Quiksilver.