Pacsun (Anaheim, Calif.) has unveiled a second PS Reserve, an in-store, curated resell platform for limited-edition streetwear apparel, sneakers and accessories. A partnership between The Magnolia Park (Burbank, Calif.) Owner and CEO Miki Guerra and Pacsun, the latest PS Reserve is in California’s Glendale Galleria.
The PS Reserve section, headlined in neon, is showcased against sleek marble walls with glass displays spotlighting each piece. In conjunction with the launch, Pacsun and Guerra unveiled the “Peace & Water” collection by Guerra and New Era Cap.
“Growing up in the San Fernando Valley, it is a childhood dream come true to see my family and company name (Mag Park) in bright lights inside of Pacsun,” said Guerra. “I’m extremely excited to continue to tell stories through my headwear design process, as well as curating an in-store experience in an amazing city like Glendale.”
This marks the second PS Reserve space in Southern California, following the first full wall in-store installment that debuted at Pacsun’s Fashion Island location in December 2022.
“Since its inception two years ago, PS Reserve has become the go-to destination for the latest in resale streetwear fashion, and it’s great to see the initiative grow and be able to give our community more access to it in-store, in addition to online,” said Richard Cox, VP of Men’s Merchandising at Pacsun. “When we open a new shop, we like to offer up a new headwear drop together with the opening as an exclusive offering for the moment, and our consumers had an amazing response to the ‘Peace & Water’ collection.”
The retailer, which operates 350-plus stores, said it plans further PS Reserve locales in the future, but did not provide any details.