Pantone, provider of professional color standards and digital solutions for the design industry, has announced Pantone 16-1546 Living Coral as the Pantone Color of the Year 2019.
Pantone describes the color as “an animating and life-affirming shade of orange with a golden undertone.”
“Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” the company states in a press release.
Pantone also says the color “embodies our desire for playful expression.”
Leatrice Eiseman, executive director of the Pantone Color Institute, says, “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
Laurie Pressman, vice president of the Pantone Color Institute, added, “Color enhances and influences the way we experience life. As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”