(PRESS RELEASE) Pearle Vision was awarded the Bronze Effie in the Branded Content category at the 50th Annual North American Effie Awards Gala. This is the brand’s first Effie in the Branded Content category and its third Effie award in recent years. In addition, for the fourth consecutive year Pearle Vision was named a finalist in the Health Care Services category. Previously, the brand won a Silver and Bronze Effie in the category in 2015 and 2016 respectively.
The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the U.S. and Canada.
After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.
As part of Pearle Vision’s overall “Small Moments” marketing approach, the submission “Putting the Care Back in Eye Care” showcased the brand’s comprehensive digital eco-system platform, connecting with its target audience, driving both exam and overall brand growth.
“Developing breakthrough branded content is both art and science” said Doug Zarkin, Pearle Vision vice president and CMO. “Being recognized as a brand that created compelling branded content that contributed to overall brand growth is especially gratifying for the entire marketing team at Pearle Vision and our roster of best-in-class partners.”
Agency partners for the campaign included Energy BBDO and OMD.