(PRESS RELEASE) NEW YORK — As the trusted referral source for women, the Women’s Choice Award has recognized Pearle Vision for its exceptional customer recommendation rating, earning it the coveted 2023 Women’s Choice Award. In a national survey conducted by the Women’s Choice Award, over 85% of Pearle Vision female customers who have had experience with the brand’s products say they would recommend Pearle Vision to their friends and family.
“Caring about the people behind the eyes is and will remain the foundation for what Pearle Vision stands for,” said Doug Zarkin, vice president and chief marketing officer, Pearle Vision. “We’re so proud to learn that our team of eye care experts has for the fifth consecutive year been recognized with this prestigious award.”
As recommendation ratings are the pinnacle for determining true brand loyalty and love – the Women’s Choice Award is a powerful indicator of a brand’s commitment to their customers. The Women’s Choice Award seal also represents Pearle Vision’s commitment to empowering women to make the best consumer choices for themselves and their families.
Women are decision makers and motivators and value recommendations, referrals and brands that reflect what matters most to her. Over 90% of female consumers value the opinion of others when making purchasing decisions. The Women’s Choice Award seal delivers the trusted, third party validation that she seeks and gives her the confidence to choose one brand over others based on the experience of other women.
Delia Passi, founder and CEO of the Women’s Choice Award said, “With so many choices in the marketplace today, the Women’s Choice Award is a one-stop solution to help the most important consumer: women, simplify her choices so she can spend less time searching and more time on what matters in life. When she sees the Women’s Choice Award seal it provides an unparalleled level of trust and validation, putting her mind at ease-and that’s priceless. We congratulate Pearle Vision for their focus on excellence, a commitment that is recognized by women consumers nationwide.”