Nicola Del Din, CEO of Pramaor
(Press Release)
TAIBON AGORDINO – Pramaor, maker of the titanium eyewear brand Blackfin, has announced the results of its 2015 fiscal year.
The year ended with a turnover of €6.2 million, up 27 percent on the previous year, driven by exports representing 75 percent of sales. A positive trend was seen in the Italian domestic market which showed growth of 14 percent despite the ongoing general stagnation in consumption.
“2015 has been a very gratifying year, both in terms of business and branding,” says Nicola Del Din, CEO of Pramaor. “The market has rewarded us a number of times, demonstrating that the path we have been following for some years now, focusing on the Blackfin brand, has proved to be an out-and-out winner. As regards our business plan, we are further strengthening our direct distribution channels and opening up to new countries. We continue to make major investments in research and in marketing and communications, forging partnerships with such celebrated figures as tenor Andrea Bocelli and his Teatro del Silenzio. For some time we have been promoting the authenticity of our products, and this year at MIDO we are very proud to be presenting a new communications campaign clearly setting out our position on the true meaning of Made-in-Italy.”
In 2015 Blackfin was awarded the Bestand prize for the best stand at MIDO, the Silmo d’Or for an innovative patent and the silver V. Award in Hong Kong in the sunglass category. At MIDO 2016, the company will be presenting a video dedicated to the “neomadeinitaly” concept.
The company has strengthened the production department; added an extension to its premises in Taibon Agordino, which will be inaugurated in June this year; and made improvements to customer service including the addition of a personalized digital application.
“We are still extremely optimistic in the light of the results for the first two months of this year,” Nicola Del Din adds. “In February our orders were up by 50 percent and turnover was up 54 percent on January-February 2015.”
Pramaor, with an in-house staff of 56 plus 22 direct agents, sells the Blackfin collections in nearly 40 nations worldwide, marketing them directly or through distributors. This year the company added Denmark to the list of direct distributors in Italy, Austria, Germany, Spain, France and Greece.