(PRESS RELEASE) MIAMI, FL — Privé Revaux, the US-based celebrity-inspired, stylish and affordable eyewear brand acquired by Safilo Group in February 2020, has appointed George Schmidt, president since November 2021, general manager effective as of January 21, 2022. In his role, Schmidt will provide leadership and strategic direction to the brand and help drive growth as Privé Revaux continues to expand. In addition, Maureen Cavanagh has been promoted to chief operating officer (COO).
George Schmidt is a highly accomplished senior executive with expertise in strategic planning, multi-channel marketing, ecommerce and merchandising leadership. He began his career at L.L.Bean, Inc., as Marketing Manager of Corporate Sales and, most recently, served as Vice-President and General Manager of Cheryl’s Cookies. He brings extensive experience and a track record of exceptional success as a change agent in elevating brand awareness and executing best in class growth initiatives.
“I came to Privé Revaux with the goal of galvanizing growth for an already extraordinary business,” says George Schmidt. “The combination of stylish, high-quality eyewear at an accessible price point and engagement of our celebrity co-founders provides an enormous competitive advantage, which I am excited to be a part of.”
Maureen Cavanagh joined Privé Revaux in April 2021 as Senior Vice President of Global Sales, and in her new role as COO will continue to accelerate the brand’s global growth trajectory. Together with celebrity co-founders, Jamie Foxx, Ashley Benson and Hailee Steinfeld, Privé Revaux’s new leadership team are primed to take the brand to the next level by leveraging Safilo’s infrastructure to continue expansion into untapped markets, streamlining back-end operations to deliver exceptional customer service and elevating brand awareness through social media and influencer campaigns.