How an Old Beer Mug and a Pair of Readers Can Create Marketing Magic

Writing on the Daily Optician blog, Lori Fender suggests a neat low-cost marketing idea: placing readers in artfully branded beer mugs sourced from thrift shops at your local tavern with a business card attached. “It was an instant success,” she says of the idea, which was inspired when she noticed customers struggling to read the menu. “People were not only borrowing the readers, they were putting them on and taking pictures of themselves to post on Instagram, Facebook and Twitter. I’ve even had people leave their old readers and trade for stronger or more fashionable ones,” she writes.