Connect with us

Brainstorms

How an Old Beer Mug and a Pair of Readers Can Create Marketing Magic

But make it fashion … and marketing!

mm

Published

on

Writing on the Daily Optician blog, Lori Fender suggests a neat low-cost marketing idea: placing readers in artfully branded beer mugs sourced from thrift shops at your local tavern with a business card attached. “It was an instant success,” she says of the idea, which was inspired when she noticed customers struggling to read the menu. “People were not only borrowing the readers, they were putting them on and taking pictures of themselves to post on Instagram, Facebook and Twitter. I’ve even had people leave their old readers and trade for stronger or more fashionable ones,” she writes.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY WALMAN OPTICAL

Profitability with Managed Care: It’s Real

In the first of this three-part series, Dr. Eric White, Complete Family Vision Care, talks about managed care, and how to put your practice on the path to profitability.

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Brainstorms

Try Bright Shoes for Your Crew

These shoes were made for talking.

mm

Published

on

A lot of people don’t like the thought of wearing a uniform, even if it’s just a polo shirt. But how else to send a “team” message? A colleague who attended Superzoo (VEW for the pet industry basically) believes he came across the answer: bright orange Nikes, as worn by the crew at Instinct Pet Food. “You’d see the first pair and think ‘Hmm. Bright shoes! Someone’s luggage was lost,’” he said. “See a second pair and you think, ‘Wait … what’s up with that?’ See the third pair and you want to know the story.” So, become the practice whose staff wears orange, or purple, or pink shoes. People will remember you for it.

Continue Reading

Brainstorms

Limit Supply to Increase Demand

Try creating a “limited edition” tied to a local event.

mm

Published

on

Do you offer your own private label designs? If so, go ahead and create a “Limited Edition” collection. This will work especially well if tied to a local event, like your town’s centennial or bicentennial celebration. Offer just 10 or 50 or 100 frames, and see how the orders roll in!

Continue Reading

Brainstorms

Reward Dis-Loyalty

Incentivize your clients to visit your competitors. Then they’ll realize how great you really are.

mm

Published

on

This idea owes its inspiration to a U.K. coffee retailer who handed out Dis-Loyalty Cards to patrons. The recipients were promised a free cup of coffee if they would travel to 10 of the store’s direct rivals and collect stamps to prove they had bought coffees there. Nuts? Yes and no. This was a coffee store owner who obviously had a lot of confidence in his product and a flair for generating media buzz. Do you have the same confidence in your service? How about offering a discount to any optical customer who gathers three business cards from local rivals and comes back to make his purchase with you?

Continue Reading

Advertisement

Advertisement

Advertisement

Most Popular