BrainstormsHow an Old Beer Mug and a Pair of Readers Can Create Marketing Magic But make it fashion … and marketing! Published 2 weeks agoon January 4, 2019By INVISION Staff Invision January 2019 Issue Share Tweet Writing on the Daily Optician blog, Lori Fender suggests a neat low-cost marketing idea: placing readers in artfully branded beer mugs sourced from thrift shops at your local tavern with a business card attached. “It was an instant success,” she says of the idea, which was inspired when she noticed customers struggling to read the menu. “People were not only borrowing the readers, they were putting them on and taking pictures of themselves to post on Instagram, Facebook and Twitter. I’ve even had people leave their old readers and trade for stronger or more fashionable ones,” she writes. Related Topics: Don't MissTry Bright Shoes for Your Crew INVISION Staff Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at email@example.com. Advertisement SPONSORED VIDEO SPONSORED BY WALMAN OPTICALProfitability with Managed Care: It’s RealIn the first of this three-part series, Dr. Eric White, Complete Family Vision Care, talks about managed care, and how to put your practice on the path to profitability. Promoted Headlines Profitability with Managed Care: It’s RealWalman Optical Overheard at The E+A Lounge at VEWEssilor Nominate a Difference MakerEssilor You may like Try Bright Shoes for Your Crew Limit Supply to Increase Demand Reward Dis-Loyalty Want more INVISION? Subscribe to our newsletter. CommentBrainstormsTry Bright Shoes for Your Crew These shoes were made for talking. Published 2 months agoon November 23, 2018By INVISION Staff A lot of people don’t like the thought of wearing a uniform, even if it’s just a polo shirt. But how else to send a “team” message? A colleague who attended Superzoo (VEW for the pet industry basically) believes he came across the answer: bright orange Nikes, as worn by the crew at Instinct Pet Food. “You’d see the first pair and think ‘Hmm. Bright shoes! Someone’s luggage was lost,’” he said. “See a second pair and you think, ‘Wait … what’s up with that?’ See the third pair and you want to know the story.” So, become the practice whose staff wears orange, or purple, or pink shoes. People will remember you for it. Continue ReadingBrainstormsLimit Supply to Increase Demand Try creating a “limited edition” tied to a local event. Published 4 months agoon October 1, 2018By INVISION Staff Do you offer your own private label designs? If so, go ahead and create a “Limited Edition” collection. This will work especially well if tied to a local event, like your town’s centennial or bicentennial celebration. Offer just 10 or 50 or 100 frames, and see how the orders roll in! Continue ReadingBrainstormsReward Dis-Loyalty Incentivize your clients to visit your competitors. Then they’ll realize how great you really are. Published 5 months agoon August 24, 2018By INVISION Staff This idea owes its inspiration to a U.K. coffee retailer who handed out Dis-Loyalty Cards to patrons. The recipients were promised a free cup of coffee if they would travel to 10 of the store’s direct rivals and collect stamps to prove they had bought coffees there. Nuts? Yes and no. This was a coffee store owner who obviously had a lot of confidence in his product and a flair for generating media buzz. Do you have the same confidence in your service? How about offering a discount to any optical customer who gathers three business cards from local rivals and comes back to make his purchase with you? 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