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Brainstorms

How an Old Beer Mug and a Pair of Readers Can Create Marketing Magic

But make it fashion … and marketing!

Published

5 years ago

on

January 4, 2019

By

INVISION Staff Invision January 2019 Issue

Writing on the Daily Optician blog, Lori Fender suggests a neat low-cost marketing idea: placing readers in artfully branded beer mugs sourced from thrift shops at your local tavern with a business card attached. “It was an instant success,” she says of the idea, which was inspired when she noticed customers struggling to read the menu. “People were not only borrowing the readers, they were putting them on and taking pictures of themselves to post on Instagram, Facebook and Twitter. I’ve even had people leave their old readers and trade for stronger or more fashionable ones,” she writes.

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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