(PRESS RELEASE) PADUA — Safilo, one of the eyewear industry’s leading players in the design, manufacturing, and distribution of optical frames, sunglasses, sports eyewear, goggles, and helmets – continues to invest in its digitalization processes and implement initiatives aimed at strengthening the relationship with its opticians.
In line with its customer-centric strategy, Safilo organized its first digital event dedicated to customers, ‘Safilo Meets You’, which took place on June 1st and saw a large attendance from Italian opticians who could connect from all kinds of devices, allowing for an accessible and enjoyable virtual experience.
The opticians who joined the event received information and updates on Safilo’s portfolio and the Group’s strategies towards sustainability, as well as the latest initiatives related to the Group’s digital transformation. They were able to learn more about the services offered by the Company and the new digital assets that will soon be available.
The event was held by Angelo Trocchia, CEO of Safilo Group, and Lukasz Karpinski, Italy’s Country Manager, who also responded to the opticians’ questions, and represents the first of three digital meetings dedicated to opticians that will take place over the next few months.
The second appointment will take place in September, with a main focus on the new FW21 collections and on portfolio updates, as well as on the design highlights of the new eyewear styles.
The third event is planned for December and will offer opticians an outlook on the future perspectives for 2022.
These events will be aimed at the Italian market and will be replicated in numerous other countries shortly.
The virtual events series is in line with Safilo’s digital transformation strategy and customer-centric business approach, which, over the past months, has already seen the great commitment towards opticians with the go-live of You&Safilo, the Group’s new B2B platform that further simplifies interaction and after sales management with its customers, all within one single platform.