(PRESS RELEASE) SECAUCUS, NJ — Safilo USA announces the kick-off of an immersive, multi-city 2023 Safilo Partnership Tour – making stops in key markets across North America – in order to connect and engage with customers in their local communities.
The tour launches on February 22nd and 23rd in New York City, and runs through May with stops in Houston (March 1st – 2nd), Northern and Southern California, Georgia and Canada. Strategic partners and prospective customers can experience Safilo and its entire North American brand portfolio in unique venues with a fresh and exciting approach. All Safilo accounts are welcome, as well as all ECPs who would like to consider working with Safilo in the future. Each leg of the tour will offer live ABO educational trainings for continuing education credits, dynamic guest speakers, exciting brand activations, and exclusive promotions to support customers.
Safilo USA will showcase all of its Spring 2023 frame collections, including core own brands such as Carrera, Polaroid, Chesterfield, Elasta and Emozioni, as well as licensed collections Banana Republic, BOSS, Carolina Herrera (introduced Spring 2022), Eyewear by David Beckham, Fossil, HUGO, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Missoni, Moschino, rag&bone, Tommy Hilfiger and Under Armour.
Guests will also be treated to a preview of Carrera Woman – a new dedicated women’s eyewear line launching exclusively in the U.S. and Canadian markets in April 2023. Additionally, carry-over styles for each of the company’s best-selling eyewear collections will be shoppable on-site.
“We are thrilled to kick off the Safilo Partnership Tour by connecting and engaging with our community with a customer-centric approach. This initiative supports the long-lasting partnerships we’ve proudly created and cultivated in North America over the last 60 years. We are looking forward to meeting our customers and providing them with an exclusive, tailor-made Safilo experience,” said Francesco Rinaldi Ceroni, president and chief commercial officer of North America, Safilo Group.
Safilo USA will not exhibit at Vision Expo East in March in order to fully concentrate and dedicate its programming efforts and resources to its Safilo Partnership Tour.
New York Event Details
Ramscale Studios, located at 463 West St. Penthouse in NYC, will serve as the first Safilo Partnership Tour location. The two-day event will take place on Wednesday, February 22nd and Thursday, February 23rd from 12:00 PM -10:00 PM.
Hour-long speaker sessions include:
- “J.O.B.S Program: Joint Opportunity to Believe in Staying,” presented by Robin Brush, ABO speaker and Safilo USA’s education and training manager, each night at 6:00PM, for CE credit.
- “The Secret to Finding Doctor Coverage That Everyone is Talking About” presented by guest speaker Dr. Howard Fried, OD, President of Digital Optometrics, LLC, each night at 7:00PM.
- “It’s Not About You” presented also by Safilo’s Robin Brush, each night at 8:00PM, for CE credit.
How to RSVP & Get More Details
Eyecare professionals are encouraged to contact one of their local Safilo sales reps to for additional details and to book a product viewing period and training class. Or, interested ECPs may contact Safilo USA customer service at (800) 631-1188 to be put in touch with a local Safilo sales rep for more information and details on how to register.