NEW LENSES FROM
RUDY PROJECT
ImpactX-2 Rx lenses, new from Rudy Project, are fast-activating photochromics designed for active sports. They darken to black, red or brown, depending on the model, and they work in all natural light conditions, including in and out of clouds and trees. (They work inside cars, too.) “ImpactX has been a knockout hit among athletes from every field for years by enabling them to go all day with the same pair of sunglasses that adapt to any lighting condition,” says Paul Craig of Rudy Project. “However, the ability to make them in an Rx with edge-to-edge coverage really sets us apart.” Info: rudyprojectusa.com.
This article originally appeared in the July-August 2015 edition of INVISION.
VERA BRADLEY IS IN THE PINK
If it’s summer, it’s time for the annual vera Bradley Breast Cancer Awareness collection from McGee Group. The 2015 selections include six ophthalmic frames and three sun styles. New this year: Katalina Pink, a color featuring stylized florals in sweet pinks and rich cream reminiscent of lace over a subtle camouflage pattern in tonal blues for an optimistic, energetic feel. See the collection for women and girls at mcgeegroup.com.
EYE EXAMS BOOST WELLNESS
New research shows the important role eyecare professionals play in being sure people get help for chronic health conditions. The study followed 2,300 UnitedHealthcare plan participants to learn whether patients lacking care for chronic conditions followed up for treatment with a primary care physician or specialist after an eye exam. Results showed that 33 percent of people who hadn’t had medical care for any chronic conditions over the previous 18 months re-engaged with a primary care physician or specialist within 60 days following an eye exam. Another 24 percent of patients followed up with care after the first 60 days. United HealthCare’s Bridge2Health program integrates medical and vision data to close gaps in care and identify opportunities for interventions. Info: invmag.us/7153.
NAKED TRUTH ON SUNGLASSES
About one in four adults rarely or never wears sunglasses. A new report from The Vision Council, Protection for the Naked Eye: Sunglasses as a Health Necessity, aims to help consumers understand the serious risks of eye exposure to the sun’s ultraviolet rays. Download it at invmag.us/7154.
GOLF FOR A GOOD CAUSE
The Eighth Annual Prevent Blindness Swing Fore Sight Golf Tournament will tee off the morning of Sept. 16 — just before Vision Expo West — at the Spanish Trail Country Club in Las Vegas. The event will benefit the sight-saving programs and services of Prevent Blindness. Foursomes go for $2,750 and individual golf slots are $700 for the four-person scramble. Info: preventblindness.org/swingforesight
GUNN WORKS WITH TRANSITIONS
Transitions Optical has teamed with Project Runway host Tim Gunn as part of its new “See Life Through a New Lens” campaign. Gunn is providing fashion tips and motivation to help people feel confident in developing their own style. He told thecelebritycafe.com that he likes the lenses because they help guard his eyes from UV exposure but he didn’t have to change his style from his trademark rimless glasses. Info: transitions.com