The Vision Council Celebrates Successful 2024 National Sunglasses Day

(PRESS RELEASE)  Gear Up, Shades On
The Vision Council encouraged members and sunglass-wearers everywhere to share a photo of themselves sporting their favorite shades using the hashtag #NationalSunglassesDay. Preliminary campaign results:

• 118 million impressions
• 870K engagements
• Posts from The Weather Channel, Ryan Seacrest, TODAY Show, Senator Tim Kaine, and others.

The Vision Council also hosted social media giveaways in the week leading up to National Sunglasses Day, highlighting seven different member companies. Thank you to our partners at Charmant, evil eye, Flying Eyes Optics, Marchon, Marcolin, Modern Optical and MODO for participating.

Media Coverage
To elevate consumer awareness and education, The Vision Council issued several press releases leading up to and on National Sunglasses Day.

• A national media advisory garnered pickup in 900 outlets and reached a potential audience of 3.5 billion. National Sunglasses Day and The Vision Council received more than 250 print, online and broadcast mentions on June 27.
• Throughout June, ‘National Sunglasses Day’ was mentioned in numerous trade and consumer media outlets including US Weekly, Essence, 20/20 Magazine, Optician Online, Vision Monday, Eyecare Business, Review of Optometric Business, and more.

Other Campaign Highlights

• The Vision Council released Focused inSights 2024: Sports Sunglasses Snapshot research report.
• Secured a Times Square billboard ad featuring National Sunglasses Day.
• Developed digital promotional toolkit for members and eyecare professionals.

Be Part of The Vision
Thank you to our members and the industry at large for making the 2024 campaign a success. To learn more about The National Sunglasses Day campaign, visit here.

To get involved with next year’s campaign and learn more about partnership opportunities, contact Abigail Crosby, The Vision Council’s Partnership and Business Development Manager, at acrosby@thevisioncouncil.org.