(PRESS RELEASE) On June 27, The Vision Council brought the importance of ultraviolet (UV)-protective eyewear to life through its National Sunglasses Day campaign.
The social media campaign garnered more than 1.1 million impressions and more than 70,000 engagements, including posts from Kerry Washington and Sofia Vergara, as well as NASCAR, The New York Giants, and Golf Digest.
To elevate awareness of the campaign and encourage consumers to get involved, The Vision Council distributed a national press release through PR Newswire. The release garnered pickup in 129 outlets and reached a potential audience of 127 million.
Earlier this week, The Vision Council’s medical advisor, Dr. Bridgitte Shen Lee, was featured on The Weather Channel in a segment regarding the importance of wearing sunglasses year-round. To view the segment, visit The Vision Council’s YouTube channel.
Throughout the month, The Vision Council encouraged members and the industry at large to participate by posting on social media channels using the official hashtags and tagging The Vision Council. Additionally, new downloadable marketing assets were created and posted to the National Sunglasses Day website to make it easy for brands to participate.