(PRESS RELEASE) PINELLAS PARK, FL — Aiming to further bring to life the power and relevance of Transitions lenses to an audience spending significant time in changing light conditions, Transitions Optical announced a robust corporate marketing platform with a national golf organization, focused on expanding brand visibility with activations at four golf tournaments. Through this relationship, Transitions Optical will further reach a prime target consumer to create interest in wearing Transitions lenses.
The sponsorship includes on-site activations at premier golf tournaments in Truckee, Calif., Detroit, Mich., Greensboro, N.C., and Atlanta, Ga. Transitions lenses will be the official eyewear for all four events, which will feature opportunities for spectators to learn more about Transitions lenses. Additional components include paid social across Facebook, Instagram, and YouTube as well as televised efforts and print and digital tournament programming.
“This year, we’re going even bigger with our consumer activation with onsite, TV and digital marketing through our golf partnership,” said Stephen Tackett, senior marketing manager, North America channels, Transitions Optical. “We already know that golf is a great match for us, especially as it is increasing in popularity with both men and women and skewing younger. Golf fans and amateur players alike appreciate Transitions lens technology and its ability to seamlessly enhance their vision all day on and off the course.”
The four sponsored events will feature “Vision Suites” where consumers can try Transitions lens products, take the Transitions Light Quiz and participate in a photo-op. The suites will be furnished with a “fitting room” and revolving illuminated display so visitors can experience the lenses in different light conditions.